Content Amplifier Workshop

From startups to Fortune 500 companies, the most successful content has a strategy behind it. You’ve probably heard the adage, “If you aim at nothing, you’ll hit it.” Companies usually lack strategy because they are too busy to stop and assess. Or they are following the latest fads rather than looking at their specific business and target customer.  Or they just don’t know where to begin.

That’s where I can help. I’ve been a content creator most of my career—starting in the film industry where I ran word-of-mouth marketing campaigns. Now, I help brands create compelling content that isn’t just a good read or view, but also achieves big goals.

My Content Amplifier workshop is designed to give you real clarity of direction for your content strategy for the next 6 months in a matter of hours.

I’ll also help you ideate more purposeful content that serves your customer base and drives action. And I’ll develop a keyword list that is aligned with what your prospects are searching for. We’ll come up with solid ideas for repurposing content across other channels to multiply the value of your existing content assets. You’ll have KPIs you can measure against benchmarks. And you’ll have my outside perspective to offer thoughts and ideas you might not get to on your own.

With a clear content strategy, you won’t:

• Scramble at the last minute to pump out fresh content

• Miss out on organic customer acquisition, spending more than you need to on paid search

• Confuse users with scattered messages and content types

• Miss opportunities to repurpose content across platforms and thus decrease your overall marketing spend

The Process:

1.    We’ll start with a simple diagnostic questionnaire. This will help me better understand your current content creation process ... what you’ve already tried ... what’s worked / not worked, and so on. I’ll review your answers carefully and may also email you with any clarifying questions. 

2.    Next, we’ll book a 90-minute Zoom session. I’ll review what you shared with me. We’ll chat more about your content needs and goals. And I’ll lay out a few specific ideas and actionable steps for you. We’ll talk through those ideas, and you can ask me any questions you’d like.

3.    After we meet, I’ll turn all my notes, ideas and decisions into a well-organized actionable plan. This will be a customized, 2- or 3-page PDF summarizing my findings, laying out my specific recommendations and detailing a step-by-step game plan. You’ll have this action plan within 3 or 4 business days after our workshop.

My fee for this engagement is $975, payable upon booking.

You’ll walk away from this workshop with at least one big “A-ha!” moment or breakthrough, as well as:

• Clarity of direction

• Confidence in your content strategy

• An actionable plan for getting tangible results

• And much-needed traction and momentum

 It’s perfect for product launches, startups or companies looking for a content strategy refresh.

Book your workshop here.

By the numbers:

SaaS companies that prioritize content marketing efforts see much higher growth rates than those that don’t. (source)

Content marketing produces 3X more leads than paid search. (source)

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (source)

95% of searchers never go past the first page of Google’s search results page (source)

60% of the most successful companies with content have a defined strategy. (source)